With smaller businesses, it’s hard to compete with the large corporations on price, so you need to focus elsewhere. Good branding is your company’s best tool when it comes to winning over new clients and standing out from the competition.
The fact is that it doesn’t matter how good your product is if it’s not branded correctly – it’s going to get lost in the sea of products out there. Take a trip down any aisle in your local grocery store, and see how many different brands there are in any one section.
If you want your product to be successful, the branding has to feel familiar to the client, but also fresh enough that it’s eye-catching. Unique branding will help the product stand out. Familiarity will help the client connect better with the product.
The combination of the two together delivers a one-two punch that makes the buying decision that much easier for your customers.
Is Packaging That Important?
We’d go so far as to say that it deserves as much attention as the design of the product. It’ll pay to start thinking about branding from day one when designing a new product.
While at an intellectual level, consumers understand that the packaging doesn’t have much impact on the quality of the product itself, emotionally, we all look for clues in the packaging when deciding whether or not to try something new.
That foil detailing on the box doesn’t add any real value other than making the product more noticeable, which is what you want with packaging. Great branding on a product shows that the company pays attention to every small detail.
A poorly packaged product, on the other hand, gives a negative impression of the product. Consumers may pass over a product because it looks too generic. Or, they may wonder what other corners a company is cutting if their packaging is not up to scratch.
Even worse, bad packaging may brand your company with an amateur feel. Consider the difference between a professionally packaged jar of jam and something made at home with a label printed on a home computer.
The home-made version is bound to taste better and have more real fruit in it, but you’d always peg it as an amateur effort. This isn’t a problem if you want to sell four or five jars of jam a week, but it becomes a real problem with full-scale production.
Retailers Want Expertly Packaged Products
The other aspect to consider is getting retailers to stock and promote your products. Great packaging is like catnip for a retailer. They know that they will be able to create an enticing display around it, and it will look fantastic.
Goods that aren’t nicely packed might not even make it past the initial screening and onto the shelves.
Making sure that your products are correctly packaged and branded is essential if you want to grow your business. If you’re happy with average sales, then stick to mediocre branding. But, if you want to make an impact, create branding to match.
Let New-Tech Packaging help you with your packaging needs! Contact us today!